Access to Achievement Education Foundation—content revamp

Overview

The Access to Achievement Foundation Education is a nonprofit dedicated to supporting and guiding low-income, underrepresented middle and high school students. They've funded a number of programs and materials for students in the Santa Clara and San Mateo counties (California) over the course of several years.

The foundation's founder, a Stanford PhD by the name of Dr. Marilyn Winkleby, hired me to reorganize, redesign, and rewrite parts of Access to Achievement's WordPress website (accesstoachievement.org).

Scope

Freelance (solo)

Date

June-July (5 weeks)

Tools 

WordPress

Skills 

Heuristic evaluation, IA, content design, copyediting

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Process

My process fell into the following stages: A) carrying out a content audit of the website to identify all problem areas, B) restructuring site hierarchy, C) tackling images, links, videos, and PDFs, and D) copyediting and polishing voice and tone.

The content audit

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Content audit of accesstoachievement.org (pages 1 and 2)

 
Problem Statement

How might we guide writers through the self-publishing process so that they achieve publication in the most equitable and stress-free manner possible?

 

Turning in the assignment

In only two weeks, I plotted the micro-interactions, brand design, IA, context of use, first-time user experience, and more of an app I think might actually be able to make it in the world. This project was also an opportunity to flex the content design skills I acquired over Summer 2021. It was fun wordsmithing in a design space all my own, and I have no doubt my skills are better for it. 

With more time, I would push the content of my app. What do individual articles look like? What happens when you tap the "+" on the Writer's Desk page? Where do saved articles go? What kinds of things can you change about your profile? How do users communicate with one another? How does WordWallet combat plagiarism? I'm eager to return to this app idea in the future—perhaps when I'm in a position to really do something with it.