Find me at the intersection of content and design
Backed by an interaction design degree, my content design practice revolves around product strategy—that delicious overlap of storytelling and systems thinking. I thrive in setting course (and at times, course-correcting) for the needs of users, giving a voice to their experiences as much as to the products they use. Check out a few of my projects below.
Custom spending categories
Designing the content around NerdWallet's new cash flow feature: custom spending categories.
Competitive analysis, information architecture, wireframing, UX writing
Idioms and Slang to Avoid, style guide revamp
Fleshing out the "idioms and slang to avoid" section of NerdWallet's Diversity, Equity, and Inclusion guidelines.
Market research, brand design, content management
Sync conflict messaging
Rewriting BILL's cryptic and jargony "Sync" error messages in order to slash its overwhelming share of customer service calls.
UX writing, voice and tone, systems thinking
Wrindie, self-publishing by and for "the little guys"
Designing an app mashup of NerdWallet and Webtoon that demystifies the self-publishing process.
Market research, competitive analysis, brand design, wireframing, UX writing, interaction design, prototyping
Product Card Consolidation, an audit
Auditing inconsistent product cards in order to align their copy and content across NerdWallet's verticals.
Content audit, UX writing, legal review
Access to Achievement, the mother of all revamps
Revamping the Access to Achievement Education Foundation's website for usability and accuracy.
Heuristic evaluation, information architecture, content design, copyediting